Amber Heard has fired her public relations team over the spate of negative publicity amid a $50 million libel lawsuit brought by her ex-husband Johnny Depp.
On Sunday (May 1), it was reported that Heard, who Depp is suing over a 2018 op-ed that suggests he abused her, had ended her employment with crisis PR firm Precision Strategies last week. passed after becoming frustrated with the bad press. she has been receiving since the trial began last month.
the independent has confirmed that the actor has hired Shane Communications to handle the verdict in the court of public opinion just days before he takes the stand on Tuesday (May 3).
“She doesn’t like bad headlines,” a source told the newspaper. new York Mail, who broke the news first, while another added that the aquaman The actor is “frustrated that his story is not being told effectively.”
Precision Strategies was co-founded by Stephanie Cutter, who served as deputy campaign manager during former US President Barack Obama’s successful re-election bid.
Communication experts told the Mail that Precision Strategies is among “the best crisis firms in the world” but that no public relations firm can “rewrite the history of what has happened.”
the independent has contacted representatives for Heard and Precision Strategies for comment.
Heard’s decision to leave Precision Strategies comes after days of explosive testimony in Fairfax County Circuit Court in which Depp and his witnesses have claimed the pirates of the Caribbean The actor was a victim of domestic violence during his marriage to Heard.
During the second week of the five-week trial, Depp described in graphic detail a fight with Heard during which he claims she threw a bottle of vodka at him and cut off his finger.
“Then he grabbed that bottle and threw it at me,” Depp said, demonstrating to the jury how he was sitting at the time. He said his fingers were resting on the edge of the bar and the large bottle of vodka “made contact and broke everywhere.”
Heard’s new PR team, led by company CEO David Shane, has worked on a high-profile case involving Depp in the past.
In 2017, Shane Communications became involved in allegations about Depp’s compulsive spending habits made by his former business management firm The Management Group, after the two became involved in a legal dispute over an alleged breach of contract. Lawsuits filed by both parties were eventually dropped before the matter could go to trial.
Follow live updates from the high-profile Depp v Heard trial here.